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In some interviews, the producers even claimed that the footage was real, and it certainly looked it.
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Williams) were even listed as “missing, presumed dead” in their bios on the now near Biblical website,. In a cunning ploy (and in the early, less savvy days of the internet), the film’s “stars” (unknown actors, Heather Donahue, Joshua Leonard, and Michael C. The Blair Witch Project looks exactly like what it’s supposed to be: the scratchily caught video of three terrified film students lost in the woods. There’s no adornment, and no post-applied polish. The material on these tapes – the “found footage” – makes up the final film. Per the film’s canny and imaginative marketing campaign, the three disappeared, and all that remained were their tapes. Now a time capsule piece more famous for the hype and controversy that it generated than for its actual filmic values, 1999’s The Blair Witch Project – co-directed by debutantes, Daniel Myrick and Eduardo Sanchez – tells of three film students who head into the woods in search of the eponymous horror legend, with the hopes of turning their experiences into a documentary.